Thomson, the maestro of electronics, is orchestrating a symphony of innovation on the vibrant stage of Indian manufacturing. In a strategic collaboration with Noida-based Sahasra Group, Thomson is all set to craft the magic of Windows 11 on the canvas of budget-friendly laptops, proudly made in the heart of India.
Entry-level marvel, a laptop dancing to the tunes of Windows 11, poised to capture the imagination of the tech-savvy crowd. Pierre Krasnovsky, the visionary at Thomson’s helm, unveils the grand plan – to deliver this technological sonnet at a harmonious price point below Rs 19,990. An offering tailored for those who seek the perfect blend of functionality and frugality.
Come January 2024, the stage will be set for the grand debut. Thomson’s creation will not only grace the digital shelves of online giants like Amazon and Flipkart but will also waltz into the embrace of retail outlets such as Croma and Vijay Sales. Accessibility will be the key, and these laptops will be within arm’s reach, both online and in the bustling aisles of brick-and-mortar stores.
But there’s more to this technological saga. Thomson is not just crafting laptops; it’s penning a chapter in education. Proof-of-concept trials have been conducted in the hallowed halls of primary schools in UP and other states. Thomson envisions its laptops as companions in the realm of education, with plans to list them on the government e-marketplace (GeM) for the broader audience to embrace.
Enter Varun Manwani, the virtuoso CEO of Sahasra Group, the driving force behind this creative endeavor. He envisions a production scale of 100,000 units in the inaugural year, with the aura of the PLI benefits casting a protective enchantment. Investment pledges amounting to Rs 250 crore over the next six years unveil the commitment to this technological sonnet. A manufacturing sanctuary is being erected in Bhiwadi, UP, with Rs 50 crore already unfurled for its construction.
In this crescendo of progress, Sahasra doesn’t just forge laptops; it forges opportunities. Over the next five years, the promise of 700-1000 jobs weaves into the fabric of their narrative, echoing the ethos of empowerment and progress.
As Thomson prepares to take the center stage in the realm of affordable laptops, Krasnovsky exudes confidence. He acknowledges the rivals – Google’s Chromebook and Reliance’s JioBook – but asserts the uniqueness of Thomson’s creation. Powered by Intel processors and donning the Windows 11 crown, these laptops boast not just affordability but a feather-light presence, a mere 900gms of technological elegance.
So, here’s to Thomson, scripting a tale of innovation and empowerment, as they gear up to offer India a Windows 11 symphony – an entry-level masterpiece echoing the pulse of a nation on the move.